Needless Shifts
Do not change pronoun case unless you have a reason to do so.
In particular, avoid using the second person ("you") to refer to
people in general, unless you do so consistently throughout
your essay.
Wrong: Most people prefer city life over country life.
You can find more to do in a big city.
Right:Most people prefer city life over country life. They
can find more to do in a big city.
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