Your name (or group name):
Name of document or text (if no title is
provided, give
a descriptive name; for example, "Energizer
Commercial"):
Author (if no author is specified, give name of
company,
sponsor, etc.):
Implied author (if different from author above;
an implied
author is someone whom the work states or implies is the author. For
example,
the implied authors of the video and film footage of The Blair Witch
Project
are the three students who disappear. The real author(s) are the
screenwriter
and director.):
Implied audience (this is the audience for whom
the text
says it is intended, not the real audience. For example, the implied
audience
of the country western song "Momma, Don't Let Your Babies Grow Up
to Be
Cowboys" is mothers whose children might become cowboys when they
grow
up.):
Intended audience (this is more like the actual
audience,
though since the author can't always control who reads or views the
text, the
intended audience may be somewhat different from the real audience. In
the song
"Momma, Don't Let Your Babies Grow Up to Be Cowboys," the
intended
audience is adults--probably men--who have already grown up and have
already
become cowboys or would like to pretend that they are like cowboys. The
intended
audience of the Joe Camel cigarette advertisements is, according to
some experts,
children who would be drawn to cartoon characters, although the
cigarette company
would certainly deny this claim.):
Purpose (this is the purpose you believe the
author/advertiser
had in mind when he/she created the text. The purpose of an Internet
company's
television ad might be to get you to remember and go to their web page
later.
Texts can have more than one purpose.):
Implied Purpose (if different from the purpose
stated
above. This is the purpose according to the text itself. For example, a
politician
may state that she or he doesn't want to bring up her/his opponent's
scandalous
past, but the real purpose is both to bring up the scandalous past and
to suggest
that the politician who is speaking is an honorable person.):
| Strategy | Effect (intended, real, or both) |
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Figurative language (metaphor, simile, symbolism, etc.):
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Patterns of opposition:
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Appeal to emotion or self-interest:
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Logical fallacy (false analogy, false use of authority, non sequitur, red herring, post hoc, ergo propter hoc, straw man, guilt by association, ad hominem attack, etc.):
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Appeal to authority (use of research, statement of credibility of author, etc.):
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Rhetorical devices (tropes; see Rhetorical figures for a list, with examples. See also the list of links at the bottom of the page.)
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| Strategy | Effect (intended, real, or both) |
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Colors or color scheme (if significant; "black and white" is a color scheme):
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Page layout (spacious, cramped, busy, simple, etc.; describe in your own terms):
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Fonts/typefaces (name or type, size, italic/bold, etc.):
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Images (subject--i.e. who's in the photo--pose, cropping, angle and distance of camera, etc.):
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Graphics (lines, logos, etc.):
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Strategy
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Effect (intended, real, or both)
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Narrator (gender, type of voice, etc.):
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Music/soundtrack:
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Sound effects:
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